Hip-hop is
a culture of entrepreneurial thinking and doing. In a society where many African-Americans feel
disenfranchised and underrepresented, those people turn to entrepreneurial
endeavors as a method for getting out of the ghetto and achieving success. By
becoming a hip-hop artist, someone from the hood can establish him or herself
as a self-made man or woman, an entrepreneur.
However, as with start-ups, the vast majority of hip-hop artists are not
success stories. Moreover, once again
like start-up companies, most successful hip-hop artists don’t reign for
long. Hip-hop is about the next. And if you’re not next, you’re nothing. It doesn’t matter if someone sits on the
throne today. If that person doesn’t
stay hot, then they can get knocked off the throne tomorrow as quickly as they
were put there yesterday.
Furthermore,
hip-hop is a culture of invention and reinvention. Once again, it is easy to see the connection
between hip-hop and entrepreneurship. In
order to make it to the top, or stay there once you’ve made it, it takes a
quick-witted mind to not only set the trends, but follow them. Every great hip-hop mogul has this in
common. Whether it’s Jay-Z, Eminem,
P-Diddy, Dr. Dre, Kanye West, or any other major player in the hip-hop world,
all of them understand how to do the three things any great entrepreneur must
know how to do. They know how to provide
something that is well-received by their audience, they know how to observe the
trends that their audience follows and stay relevant by doing so, and they know
how to build upon the artists that came before them. Typically, any new idea is born from one of
the following two purposes: providing a want, or alleviating a pain. Either an entrepreneur is creating something
entirely new that the market wants, but doesn’t know it yet, or he or she is
fixing or improving upon an existing idea.
Invention, and reinvention. We
see those exact things in the world of hip-hop.
Those people that I mentioned earlier are experts at not only creating,
but recreating the work that preceded them.
Examining
further the concept of invention and reinvention, providing a want and
alleviating a pain, it brings me to what we discussed in class about the
phrase, “necessity is the mother of invention.”
We noted that in today’s day and age, it is oftentimes the other way
around. After all, we never really
needed a search engine that makes navigating the internet easier. But most of us couldn’t fathom a world
without Google. We never needed
state-of-the-art smartphones, laptops, or other electronics that many of us use
today. Yet think about how many people
rely so heavily on their Apple or Android phones, their Macs or PCs. With that in mind, it seems as though
invention coupled with clever marketing is what creates necessity, not the
other way around.
However, hip-hop is where that
phrase can go both ways. A certain
element of novel invention is required of any great hip-hop artist. Without creating something unique, an artist
simply cannot be recognized as one of the best.
In that respect, invention leads to necessity in hip-hop. But on a macroscopic level, the entire
culture can be viewed as a byproduct of necessity. After all, without disenfranchisement and
underrepresentation, would African-Americans conceive of such a culture? If whites were oppressed and black people
held the power in the United States, would there be a white version of hip-hop? I think that hip-hop is cut from the same
cloth as the gun violence on the streets of Chicago. We talked in class about how people in the
city feel as though the world has forgotten about them, so they turn to gun
violence. I think that the creative
expression of hip-hop is the benevolent form of reacting to that same feeling. If you are the type of person who holds
grudges and harbors anger, then maybe violence is what you turn to when it
seems as though the rest of the world has forgotten about you. But if you have talent, ambition, and a
strong work ethic, then maybe you’ll create something new that the world has
yet to see, and you’ll remind the world that there are geniuses in the ghetto
too. And that’s what hip-hop is all
about.
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